Membership Opens up to Support Businesses Through COVID-19

May 7, 2020

For Immediate Release: Like so many, members of Family Business Atlantic, a non-profit association supporting economic prosperity in Atlantic Canada, have been hit hard by the impacts of COVID-19. Members represent various sectors across the region: from restaurants to construction, insurance to security and manufacturing to retail, and all have been affected by closures, physical distancing, and lay-offs.

“We’ve been so inspired by the members who have been able to shift their business operations to enhance their bottom line during these challenging times,” says Amanée Mousavi, President of Family Business Atlantic. Halifax Seed responded by enhancing their website to support online purchases, delivered to customers in their parking lot, while other members like Strategy Up, have been offering free consultations to introduce and guide businesses through the many online platforms available and how to utilize online marketing.

“Our Board of Directors recognizes the economic stress and impact the pandemic has had on businesses and has been looking for more ways to assist companies through the crisis,” says Amanée. “The Association is committed to supporting businesses and will be welcoming new family businesses into the membership at no cost until August 31, 2020.  This will allow those enterprises greater access to our peer groups, tailored online programs and resource forums where they can share, learn and respond to this ever-changing business climate,” she adds.

The Association’s mandate is to help businesses thrive through peer support and building connections, and core to this goal are the Peer Groups offered to family business members. This is a unique opportunity for business owners to learn from one another – now in a virtual forum – to work on family business opportunities and challenges, and to have the security of confidential discussions in a trusting and inviting environment. This kind of support becomes even more important as businesses work through a pandemic in isolation.

As soon as the crisis hit, Family Business Atlantic worked with its trusted advisors to launch a Staying Connected Webinar Series. Upcoming sessions include Leadership During A Crisis on May 11 and on May 14, HRM Mayor Mike Savage and MP Andy Fillmore will address the economic response COVID-19 has had on our business community.  Amanée explains that, “In the early stages, these sessions focused on communicating and helping members understand the three levels of government’s response to the pandemic. Now, we are creating confidential forums that bring stakeholders together to share and learn from one another – it has never been more important to stay connected and know that our family business community remains strong.”

Family Business Atlantic is a non-profit, membership-driven organization supporting business growth in Atlantic Canada. Our focus is supporting the fabric of the regional economy – families in business. Whether a business directly employs family members or receives their financial or emotional support, we exist to help them thrive through peer-to-peer groups, networking events and educational resources.


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