Family Business Atlantic Elects Mark Peapell as Incoming President

Family Business Atlantic Elects Mark Peapell as Incoming President

November 4, 2021

For Immediate Release: Family Business Association Atlantic (FBA) elected Mark Peapell of Supertemp/Peapell & Associates as President at its Annual General Meeting held in Dartmouth last week. He takes over as President from Amanée Mousavi from Cresco and has served on the Association’s Board for the past four years.

Peapell is no stranger to family business and is now Vice President of Supertemp/Peapell & Associates,  a temporary staffing agency that offers workforce solutions.  His mother Jill founded the company in 1989 and has been providing temporary and permanent staffing positions and HR solutions to hundreds of companies in Nova Scotia. Prior to joining Supertemp/Peapell & Associates, Mark held several senior positions with various organizations, including hospitality, Petroleum and industrial distribution. Mark joined the family business in 2001 and is responsible for sales and marketing efforts and handles high-level recruitment and placement portfolios. 

“It’s been a challenging time for so many businesses and organizations and it certainly has been the same for Family Business Atlantic and our members. COVID-19 has forced us to find creative and different ways of conducting business to connect with our customers,” says Peapell. “Entrepreneurs are by nature innovators, and we have many on our Board of Directors. All have been instrumental in guiding our members throughout the pandemic and have kept FBA strong by launching our first online holiday auction last year. This fundraiser helped to offset our financial deficits and promote a shop local business initiative. We are looking to do the same later this month.” 

Under Peapell’s leadership FBA is well positioned to help the Association execute it strategic priority which will provide businesses with programs and the mentorship they need to grow and prosper. Narrative Research has shown that entrepreneurs require this kind of support and that this is important to our regional economy. Findings indicate that over 80% of all new jobs created each year are from family businesses and 70% of businesses in Atlantic Canada identify as a family business.  Further, more than 4 in 10 family businesses believe it is likely that the next generation of employees will include at least one family member of the owner. 

“Our Association provides the network and opportunities for entrepreneurs to share their family business experiences. We know that leaders prosper when they can find a work/life balance and our peer groups help members better understand the unique challenges we experience working alongside our family.”

Family Business Atlantic is a non-profit, membership-driven organization supporting business growth in Atlantic Canada. Our focus is supporting the fabric of the regional economy – families in business. Whether a business directly employs family members or receives their financial or emotional support, we exist to help them thrive through peer-to-peer groups, networking events and educational resources. For more information on how to become part of the FBA family, visit

Mark Peapell
President, Family Business Atlantic
Michelle LaVigne
Executive Director, Family Business Atlantic

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