Course: Leveraging Technology to Engage and Improve Customer Satisfaction

October 2, 2019 8:30 am - November 27, 2019 12:00 pm

DASC Industries
59 Dorey Ave
Dartmouth, NS


The new age of Commerce and Technology is disrupting the way family businesses are doing business, where we are faced with a new wave of issues and challenges. The main concerns of family businesses in this new disruptive phase are innovation, manpower (resources) and the digital economy. Overcoming these challenges is not impossible.

Course begins Wednesday, October 2nd and runs every week from 8:30am – 12:00pm until November 27.

Dig deeper into the following topics and more…

  1. Who is our customer in 2019 (understanding our market)
  2. The digital Strategy
  3. Customer Engagement – Live Chat
  4. Customer Engagement – Digital Promo
  5. Customer Engagement – Mailchimp (email engagement)
  6. Customer Engagement – Survey Monkey (surveying tools)
  7. Digital Innovation – Blockchain

About our instructor: Marc Zirka

An experienced strategist and entrepreneur in the technology industry, Marc established his own consulting firm Telcovision Group in 2014 and founded Telcovision Group LTD (Strategy Up) in Canada. He’s currently running his business from Halifax, advising and assisting Small and Medium Enterprises (SME’s) and startup companies to become even more successful.

Marc is an expert in Corporate Strategy, Commercial Operations, Marketing & Sales Strategy coupled with a solid understanding of Corporate Finance and Strategic Investment.

Prior to running his own business, Marc assumed several executive roles, sitting on management boards and committees of different companies in several parts of the world. To name a few, Marc worked with France Telecom, KPMG, Digicel and Cable & Wireless.

Marc has 21 years of experience where he started his career in Lebanon, then moved to Sub-Sahara Africa where he managed the operations in more than 6 countries, then to Kuwait, Saudi Arabia, The Caribbean, and finally to Central Asia before deciding to settle in Canada.

As the founder of Strategy Up he is now assisting his clients by providing consulting services in Strategic Planning, Corporate and Commercial Strategy within the Information, Communication and Technology (ICT) industry.  Moreover, Marc is offering through his company a series of training programs in Leadership, Communication and Strategic & Succession Planning.

Through Strategy Up, Marc is trying to build digital solutions to help Small and Medium Enterprises improve their operational efficiency through technology. In this respect, Strategy Up launched in Canada a Digital Coupon solution to help every business engage with its customer base in a new and more interactive way.

Marc holds an MBA from Ecole Supérieure des Affaires (ESA – Beirut) and ESCP-EAP (Paris), a Bachelor of Science in Marketing from the Lebanese American University. However, this doesn’t satisfy Marc’s ambition to keep on nurturing his knowledge. He is continuously complementing his degrees by attending executive education courses at Harvard Business School and HEC.